November 22nd, 2024

Your opinion counts

If you didn’t know, Jaguar have had a recent brand refresh, it’s gone live and the people have spoken. Every person has spoken. Like EVERYONE. As a designer it’s often very difficult assessing, amending and balancing all the feedback that comes through on a project. Having seen the backlash of comments that have followed the Jaguar relaunch it just goes to show how difficult a designers (and marketers) job actually…
September 20th, 2024

Be an embracer

“The measure of intelligence is the ability to change.” – Albert Einstein I saw this quote on LinkedIn yesterday and it made me think. In the ever changing climate of the workplace, adaptability and change are essential if you want to survive. Don’t be afraid to try new things and evolve. Push your comfort zone – it may just be the reward you weren’t expecting. I’ve worked in places where…
June 19th, 2024

Don’t forget your dreams

I finished watching the latest series of Race Across The World last night, and there was some worthy winners! No spoilers though! As someone who loves all things travel I would absolutely LOVE to take part in something like that, and it definitely makes me think about taking some proper time off and going off the beaten path for a bit. Travel opens the eyes in so many ways, and…
May 14th, 2024

A decade in the business

Wow! I realised last night that it is 10 years this month since I decided that freelancing would be my best option, and to be honest I’ve never looked back! It’s allowed me the freedom to work from around the world (literally!) and the opportunity to work with numerous people across thousands of projects with office set ups ranging from hostels in New Zealand to the middle of fields across…
May 1st, 2024

It’s go time

A project that has kept me busy for the last few months went live last week! Always super exciting to see things go out into the world, and always lovely to get such positive feedback from a client CoppaFeel! recently went through a FANTASTIC brand refresh created by Livity – and it launched last week! It’s vibrant, it’s modern, it’s funky and I’ve LOVED the opportunity to bring it life…
March 25th, 2024

Positivity goes a long way!

This comes after just receiving some lovely feedback from someone I’ve never worked with before, it really does end the day on a high and makes my contribution feel valued My clients are all super positive about the work that I produce and it makes me want to do more. It’s great that I have built a client list based on positive vibes and folks I want to work with,…
October 3rd, 2023

North vs South

Last year I wrote a blog about the possibility of my being penalised in the job search now that I am based back home in the North. And a year on, I’m still pondering the same question… Earlier today I saw a job posting for a well known animal charity that I strongly support the work of. It is a charity I would happily choose to work with on a…
May 5th, 2023

The policy

I’ve been listening to a great podcast recently. And I can totally relate to it. It’s Fake doctors. Real friends. the podcast by Zac Braff and Donald Faison, JD and Turk of Scrubs, just being themselves and reminiscing of making the series, the behind the scenes fun they had and the lifelong friendships that formed at the time. I have recommended it to everyone – it’s an absolute hoot and has…
January 6th, 2023

Looking Forward

It’s that time again, can you believe it? The ceremonial cleaning of the slate and start of a new year! Admittedly 2022 was an up and down kind of year on both a personal and professional level, but after my first sunshine holiday in a while, a normal (really fun!) Covid free Christmas with my family and friends, and a solid kitchen boogie on New Years Eve, I have started to feel…
September 28th, 2022

Location, location, location

Am I being penalised because I’m a northerner? Recently I have been approached for a couple of freelance gigs at pretty top end companies. Lengthy contracts at businesses I’m genuinely interested in working with – be it luxury travel, artsy festival events, or an agency with ethical principles at its core – these all sounded like pretty interesting projects and I was happy to learn more. Unfortunately, due to my location…