Back for its fourth season and used across all the Sky Bet social channels, these assets visualise data compiled by YouGov as part of the Sky Bet Fan Hope Survey.
Having worked on this since it’s birth back in 2020, the campaign has gone from strength to strength with football fans surveyed on how they thought their Premier League teams would fare over the course of the season. The data is then compiled and I create a visuals for social media and website hub use.
Initially I created stand alone pieces for the social channels, however, each year the project gets bigger and better. For 2022/23 and 2023/24, I worked in collaboration with the in-house team, both in Leeds and web developers in California, to create 100+ pieces of data to be used as part of an online hub as well as the usual social media campaign.
The team continue to be really happy with the results and it’s been fun watching them roll out across the channels year on year, and the audience interaction which follows when a post goes out.
Have a look for #FanHopeSurvey on social channels and you’ll see a few more examples 🙂