BBK Takeover: Social media assets
Boy Better Know “took over” the O2 Arena, London in August 2017. I worked across a whole range of design pieces as part of the marketing campaign, as well as producing animated assets to bring the BBK brand to the O2 site which were used both inside and outside the O2 arena.
This particular animation was created specifically to be shared across the BBK Takeover social media channels before the event to encourage audience engagement.
With no particular digital brand guidelines to work with, I came up with a design concept based on the illustrative assets provided, and videos produced on behalf of BBK and developed my idea from there, using Adobe After Effects to produce the final result.