At school in art lessons I was always told to come up with ten variations on a theme, choose my three best ideas, develop several ideas based on those ideas to get a final result, which I then had to work on, oh and to keep a notebook of my all my workings out and which artists I had looked at to get my ideas. I have to admit it was a very lengthy process…
And when I started on the path of graphic design, I thought that this was what I had to do for every project and like before it was a very lengthy process…
And so, to my present situation. The other day I was casually browsing the internet and came across a competition #tightbriefs on the Drum twitter feed in response to the new Ryanair advert. Come up with a design that shows “how you would advertise a budget airline” (full article here) have your submission in by midnight.
And here’s what I cam up with in about half an hour.
What I learned about this first dabble in the graphic design competition world is that my speed has really picked up. I am under no illusion that I will win, but with this entry I have proved to myself that I can turn around a project in a restricted time frame with no trouble – and this is something I wouldn’t have been able to do three years ago.
I’m really quite pleased with myself for submitting this for two reasons. One, I have proved to myself that I can turn around a task efficiently when called upon and two, I would never have been able to even submit anything as I did not have the confidence in my abilities to ever hit upload a few years ago. This is all down to gaining that all important design experience.
Yes, every designer dreams of being able to complete the Sistine Chapel ceiling on a Mac, with idea generation and time to fulfill the task to the best of their capabilities. But what I have learned along the way is that sometimes speed is of the essence and getting something down on paper is often half the battle.