A new client for 2025, I was contacted by the Friends of the Earth team and tasked with creating the 64 page The Fairness Test: a mandate for bold climate policy report consisting of charts, graphics and photography, using the FOTE scrapbook style brand guidelines.
The full report can be viewed here.
Since then we have worked together on a few other projects including this Cash Appeal for 2026. Two versions of content and artwork were created to test which would be the most impactful with their subscribers. Each pack contained a double sided letter, a designed outer envelope and a tri-fold A5 flyer. In the case of the flyer, the team were looking for something a little more creative to engage with the audience. I was provided with the text content and decided that this longer leaflet that unfolds would be an interesting way to show the brand in it’s best light – with plenty of photography and brand elements to bring the stories to life.
The team were really happy with both of the variations, and once posted had a great response from their audience too 🙂